Apex Motors
Automotive · Campaign · Apex Motors
Client
Apex Motors
Year
2024
Timeline
9 weeks
Services
Digital Marketing · Motion & 3D
Status
Live & scaling
The challenge
Apex was launching its first EV to a skeptical, EV-saturated market with zero brand recognition and a launch budget 10x smaller than the category leaders.
The solution
A 'night-drive' brand film built with real 3D vehicle scans, cut into 40+ platform-native assets. We paired it with a hyper-targeted launch site and a paid strategy focused on test-drive conversions, not impressions.
The results
48M impressions in launch week, 1.2M site visits and a waitlist that closed 3 weeks before deliveries started.
48M
Campaign impressions
1.2M
Site visits, week one
3 wks early
Waitlist filled
-42%
Cost per lead
Let's build something exceptional.
Tell us where you want to be in six months — we'll bring the strategy, the craft and the roadmap.