Pulse Finance
Fintech · Product Design · Pulse Finance Inc.
Client
Pulse Finance Inc.
Year
2025
Timeline
16 weeks
Services
Mobile App Development · UI/UX Design
Status
Live & scaling
The challenge
Pulse's personal-finance app had a 3.8★ rating, a painful onboarding funnel and support tickets flooding in every week. Conversions stalled at 11% and churn was climbing double digits quarter over quarter.
The solution
We rebuilt the product end to end: a research-driven onboarding flow, a tokenized design system, and a native iOS app engineered for sub-second launches with offline-first sync. Every screen was usability-tested with 60+ real users before build.
The results
The 2.0 launch lifted the App Store rating from 3.8★ to 4.9★, doubled trial conversions and cut support tickets by 60% within two months of release.
+240%
User retention
4.9★
App Store rating
-60%
Support tickets
11% → 27%
Trial conversion
Let's build something exceptional.
Tell us where you want to be in six months — we'll bring the strategy, the craft and the roadmap.